We know that objects and people age, but what about images? The question of how images age is a recurring theme in Aurélien Mole's artistic research, but here he tackles it from a new angle.

As this is an exhibition in a public space, and on billboards at that, the artist has decided to echo the kind of images that dominate our urban journeys: the advertising poster. The idea is to experiment in a concrete way with the aging of photographs

normally used to promote products that also age. One of the challenges of advertising photography is to erase the intrinsic fragility of the products presented, in order to encourage consumers to buy them. With a sense of humor, Aurélien Mole wishes to organize a kind of competition between the consumer object and its photographic representation. The elements represented in the photographs on display (candy, a Polaroid, a book, an election poster, etc.) are staged in a neutral, 1:1 scale. They have been brought together with one common characteristic in mind: prolonged exposure to light affects them. An essential quality of photography, too, which Aurélien Mole mischievously underlines.

The posters will remain on display in public spaces for the duration of the festival, i.e. around six weeks. It is likely that UV radiation, weathering and other temperature variations will affect them and cause them to age. However, the artist is confident that the wear and tear of these photographs will be less brutal than that of the subjects depicted themselves, had they been placed in similar conditions.

Photo captions:
CMYK (cyan, magenta, yellow, black)
Edwin - Anonymous Polaroids
François - Election poster of the Socialist Party candidate for the 2012 presidential election.
George - Kunzite fragment.
Hans - Car-en-sac, green, blue, red dyes.
Hippolyte - Direct positive on salted paper circa 1839 by Hippolyte Bayard, Société Française de Photographie collection.
Magalie - Painting circa 1800 with partial lightening of varnish.
Paul
Philippe - Catalogue of the Feux pâles exhibition by artist Philippe Thomas, held in 1990 at the CAPC musée d'art contemporain de Bordeaux - 176 pages.
RGB (red, green, blue)